主讲人：马丁·鲍尔（Martin Bauer, Professor of Social Psychology and Research Methodology at the London School of Economics）
题目：Learning from Resistance - Towards a Social Psychology of Technological Mobilisation
Martin Bauer will present and discuss the key theoretical ideas of his recent books ‘Resistance – and the Practice of Rationality (Cambridge, Scholars, 2013) and ‘Atoms, Bytes & Genes – public resistance and techno-scientific responses (NY, Routledge, 2015). Tarde (1890) had influentially argued that creativity and invention have none or little regularity, while the diffusion of new ideas and practices follows the ’laws of imitation’. This influential idea of mindless-but-lawful imitation remains influential in the model of diffusion of innovation and the linear model of science -> engineering -> marketing. I will argue that the logistic-sigmoid model of diffusion with the tipping point (maybe at 50%) is a special case, namely when there is no resistance in the process; a very rare case which begs the question: why does the dog not bark (as in Sherlock Holme’s story)? Why is there no resistance? More common are efforts of mobilisation for change processes that encounter resistance, and then we must ask: what does resistance contribute to the process? I will argue that the functions of resistance are analogous to pain in relation to everyday activity: focussing attention where needed; enhancing the ‘bodily self-image’, evaluating on-going mobilisation and urging strategic adaptation and alterations to the plan. My pain model of resistance is a more realistic account of the innovation process. I will illustrate the points made with observations on the development biotechnology in Brazil, US and Europe since the 1990 and its impact.
Martin W Bauer read Psychology and Economic History (Bern, Zurich and London) and is Professor of Social Psychology and Research Methodology at the London School of Economics. Former Head or the LSE Methodology Institute, and a Research Fellow of the Science Museum, he currently directs the LSE’s MSc Social & Public Communication, edits the Journal Public Understanding of Science, and is a regular academic visitor to Brazil. He was a recent Member of a European Commission Committee to define indicators of RRI (Responsible Research & Innovation) and he advises national and international agencies (UK, Brazil, OECD) on measuring attitudes to science. He investigates science in common sense through theory building, comparative attitude, media monitoring and qualitative enquires. Publications include ‘The Culture of Science’ (Routledge, 2012, with Shukla & Allum); ‘Journalism, Science & Society’ (Routledge, 2007; with Bucchi); ‘Biotechnology - the Making of a Global Controversy' (Cambridge, 2002; with Gaskell); ‘Atoms, Bytes & Genes – Public Resistance and TechnoScientific Responses’ (Routledge, 2015) and papers in Nature, Science, Nature-Biotechnology, PUS, Genetics & Society, SSS, IJPOR, Science Communication and DIOGENE.